A Message from our Founder & CEO,
Lici Newbrook
So, you started a business...
But now, you don't even recognize it.
Somewhere between scaling & competing...
You ended up with a seemingly successful burden instead of something that matters;
Instead of the business you truly wanted.
Every business needs an Identity.
... That documented core that tells everything & everyone in the business what to do...
So that the leader no longer has to.
The critical, archaic, & seemingly magical process of using a business's Identity as its governing System is called...
Branding.
When done right, a business will always effortlessly:
- Attract its dream audience
- Attract its dream team
- Govern & guide itself
- Remove itself from competition altogether
- & much more
When entrepreneurs & leaders neglect their business's Branding, they always struggle with:
- Attracting the wrong attention &/or nightmare buyers
- Unaligned hires who contaminate their progress
- Having to repeatedly communicate direction, vision, & culture
- Constantly competing with similar businesses
- & much worse
Be careful around the modern, man-made definitions of Branding (i.e., Design, Trends, Reputation, Marketing, Promise, Positioning, etc)...
Remember its original intent:
- Your Brand is your Identity, both inside & out.
- Branding is the process of authentically capturing your Identity.
- A Brand Plan is what houses your Identity & turns it into a practical System that guides your business for you
... It turns Chaos into Harmony.
Seventh Branding was founded in 2024 to help entrepreneurs both understand & implement Proper Branding for a Lasting Business that can Lead Itself
... To make dreams come true.
Business was never meant to be this difficult.
But in today's business world...
We've forgotten that Branding is what truly makes your business recession-proof, durable, & trains it to lead itself.
We've also forgotten how to perform Branding properly.
Don't worry. We're here now.
Let's get started.
HOW WE WORK:
We are a remote-first branding agency, able to meet you conveniently from anywhere.
WHAT TO EXPECT:
We'll assess your "Brand Score" & provide you with an expert recommendation, even if it's outside of us!
Our kick-off call to dive deep into your business's identity & purpose
We'll build your Brand Strategy properly & create a powerful Brand Design that your target audience can't miss.
We'll equip you with your core brand guidelines, digital collateral files, print collateral files, & even a couple of bonus resources so that you can implement & manage your brand well.
Alicia "Lici" Newbrook has over a decade of Branding & Graphic Design experience. Her specialties include Brand Strategy & Brand Design.
In 2022, Lici discovered that many businesses were branding incorrectly & suffering in multiple aspects because of it. Heartbroken, she launched Seventh Branding in 2024 to help businesses properly capture their identities, as well as educate the world on proper business branding.
When not managing multiple businesses, Lici can be found spending time with her daughter, overindulging non-fiction, being creative, pranking a loved one, or playing Castle Crashers.